- 15 December 2021
- Local Media Releases
The University of Canberra’s Marketing faculty students were given a real-life experience in pitching a marketing campaign back to Cancer Council ACT in October 2021.
The Council gave students the task of promoting the wig services, which provides free and subsidised wigs to people who experience hair loss during cancer treatment.
Six teams from the university competed against each other before a panel consisting of a senior staff member and Ardi Kachru, Board director Cancer Council ACT.
All the pitches were very strong, well-researched and put together using fresh and targeted approaches.
“Students delivered professional presentations and utilised cancer research data, patient insights and strategic media to create engaging concepts and campaigns.” Mr Kachru said.
The results from all of the groups made it clear that their ideas had great potential to be put into action by Cancer Council ACT, which was an outstanding result.
The winning team showed innovation in their concept and initiative through their recommendation of gaining additional sponsorship and wider engagement for the wig service program.
“This was a real win/win, where Cancer Council ACT collaborated with young and passionate students, full of ideas and in return the students got real world experience to apply critical thinking in a hands-on learning environment including understanding of the challenges that a social organisation encounters.” Mr Kachru said
Cancer Council ACT will continue to work with University of Canberra and other such platforms that support our community to have a cancer free future.